The sporting goods industry is a modern consumer goods industry devoted to all aspects of fitness, health and wellness, including individual activities and sports as well as competitive team sports.

Currently a $63.7 billion industry (Source: National Sporting Goods Association), the sporting goods industry continues to grow, due to consumer needs for activity and fitness in a rapidly growing sedentary society.

Sporting Goods is a fast moving business, where ideas are as valuable as capital. The industry is not overly dominated by mega-companies. More than 60 percent of industry sales are done by vendors with less than $100 million in annual sales.

Top brands in the business include many household names, such as:

· adidas
· Callaway
· Coleman
· Converse
· Nike
 · Russell Athletic
· Spalding

· Under Armour
· Wilson

as well as many dynamic companies which are specialists and market leaders.

These brands are available at leading sporting goods retailers, including:

· Academy Sports + Outdoors
· Bass Pro Shops
· Cabela's
· Dick's Sporting Goods
· Dunham's
· Finish Line
· Foot Locker (Lady Foot Locker, Champs)
· Hibbett Sports
· Modell's
· Olympia
· Sport Chalet
· Sports Authority

Increasingly, the business is global. Most of these brands do business around the world, and more than 60 industry companies are publicly traded, including Nike, Under Armour, Hibbett Sports, Dick's Sporting Goods, etc.